The new store concept, devised by Dalziel & Pow, looks to champion ‘the joy of Volkswagen life’. The interactive wall aims to connect consumers with Volkswagens vision and innovation, creating a personalised shopping experience within the Volkswagen retail store located in the Bullring shopping centre in Birmingham.
Jailmake produced custom key components of the wall, such as: designing and engineering the moving mechanism for swaying aluminium trees and a rolling rumbling model of a VW Beetle, drawing up 3D models for 3D printed cars, bespoke interactive LED lit push buttons, a moulded vacuum vehicle body for interactive projection, and programming for sensory buttons. All of which required hours of coding, wiring and testing.
Photos courtesy of Dalziel & Pow.